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About Us

We know what it takes

Because we’re there with you

Our story

Our story boils down to one thing – strength. Like most startups, in the early days our strength came from our conviction. We knew startups and fast-growing SMEs needed scalable accounting services, freeing you up for bigger things. And with our operational CFO experience, we knew we could help with those bigger things too, like capital raising, financial management, valuations and cash injections from R&D tax and grants.

In other words: we knew we could build the #1 accounting and CFO service for startups. Five years on, our strength comes from working with hundreds of founders and business owners. It comes from creating a business that, just quietly, we’re proud of.

And it comes from helping people like you strengthen your business by focusing on your cashflow and understanding your financials. Because that’s how you make the best decisions.

We also feel strongly about
hidden fees  and lock-in contracts

(you’ll never get them from us)

Our people

Accounting is a serious business. But we’re not a bunch of accountants sitting around in a stuffy office. Instead, we’re the right mix of experienced financial professionals peppered around Australia, supported by an offshore team to deliver the quality you need at the right price.

Our founders are part of the startup ecosystem, happy to share their knowledge and connections where it helps. Here’s a bit more about them.

Remco Marcelis

Co-founder + CEO

Remco has worked with startups as a CFO/virtual CFO for more than 10 years, following four years in venture capital and 10 years in multinational consulting/services companies. He also teaches entrepreneurial finance programs across Australia.

Mike Budnow presenting to a room full of people at a Standard Ledger workshop

Michael Budnow

Co-founder + Sydney MD

Mike is our tax guru. He helps startups scale and get ahead with clever structuring, financial management and tax advice. He has more than 15 years’ experience in leading accounting and investment firms. And he wants to use it to help your startup grow.

Keen to know more? Here’s our full founder story.

The team who’ll make your life easier