Our co-founder and CEO Remco Marcelis explains the process of working closely with a client, and seeing them reap the benefits.
When we first met the team at 1Breadcrumb around 4 years ago they were a resourceful construction-tech startup with a bold vision and about 10 employees, tracking around $1m in ARR. They came to us looking for support with core bookkeeping and payroll, nothing fancy, just wanting the basics done right. That’s where we started, and just like with many great partnerships, things evolved quickly!
As their traction grew, so did their need for more strategic financial insights, and I came on board as their fractional CFO. With a board made up of early-stage angel investors, we first implemented core, regular financial reporting to keep a close eye on performance, monthly. Then, together, we built out a backend metrics system that tracked early-stage SaaS metrics – ARR, growth, churn – you name it – we geek out on this.
This setup served them well through their early growth, right up to $3.5m ARR and a 20-person team, when we introduced a more sophisticated external subscription and reporting system. Around the same time, 1Breadcrumb expanded to the UK, and we were there too, supporting both local operations and consolidated international reporting.
Fast forward to 2024: all that groundwork paid off. Those core metrics were central to the due diligence process that led to 1Breadcrumb closing a $4m Series A investment round with Five V Capital and a strategic US corporate investor. It was a huge milestone, and we were proud to help them get investor-ready and across the line. As part of the raise, we helped scale the team, including hiring my own replacement as full-time CFO (yes, I got to fire myself!). And the trusted Standard Ledger FinOps team has stayed in place under the new CFO, ensuring continuity and scalability.
The journey didn’t stop there, either. In a full-circle moment, as SignOnSite was also an early Standard Ledger client, we were also able to provide some support in their recent acquisition of competitor SignOnSite. We believed in 1Breadcrumb so much that as well as supporting them with services, we also invested in them as angel investors, staying along for the ride as they expanded into the US market.
Looking back, it’s been more than just financial support. It’s been a true partnership we’re proud of: strategic, operational, and personal. From $1m ARR to international expansion, Series A, acquisitions, and angel investing, it’s a story we’re delighted to have helped write.
If you think we could help you with your journey – then get in touch for a free chat, let’s see how we can get you where you want to be.
