Cloud accounting and a
virtual CFO to help you grow
As a startup founder or SME business owner, your time is like a pearl. Precious.
That’s why we’re here to take the day-to-day accounting off your hands and help you with the bigger things too, like growing your business.
Outsourced bookkeeping and payroll, freeing you up to work on your business. Not in it. Did someone say: cost-effective?
You’ve got better things to do than tax, but we haven’t. Plus, we’ll help you with tax-efficient structuring and more.
Keep the cash flowing with government grants, the R&D Tax Incentive and maybe even R&D finance for an earlier refund.
Get the financial expertise you need to succeed, without the cost of a CFO salary. Meet one of our virtual CFOs below.
We scale with you.
No lock ins or surprises, we promise.
Meet our Founder and virtual CFO
Remco’s natural habitat is the startup world; most days, you’ll find him in a co-working space including River City Labs in Brisbane sometimes. He founded Standard Ledger to make accounting better and operational CFO support accessible for startups and fast-growing SMEs.
And the rest of our team…
What are we like to work with?
We can answer that, but it’s probably better coming from someone else.
The word on the street …
… is that we’re great! You can take our word for it but it’s probably better coming from our clients.
“Outsourcing our accounting to has allowed us to get on with everything else, like building our factory! The R&D tax incentive has also been very important”
Debbie and Lucas Van der Walt
“Standard Ledger’s knowledge has been awesome - how to raise money and how to make startups make financial sense.”
Jock Lawrence was using his Dad’s accountant for his farming software startup, Mobble. Luckily, he soon met our co-founder Remco through the SproutX accelerator.
“Remco had such a great understanding of startups and funding,” Jock said. “Standard Ledger’s knowledge has been awesome - how to raise money and how to make startups make financial sense.”
Mobble’s funding journey has involved several sources, including a seed funding round which Jock describes as one of the biggest challenges so far. Having the right support helped him dedicate the time it needed to succeed.
“Having Standard Ledger manage bookkeeping has freed up a lot of time. It means I spend less time worrying about money and more time thinking about the bigger picture.”
Photo credit: Zoe Phillips at The Weekly Times
"It just made sense to hand my bookkeeping over to people I trust. It frees up my brain space."
Many parents lament the time spent washing baby bottles and sterilising water. For Victorian mum, Shannon Gilleland, the experience sparked her inner entrepreneur.
She set out to develop the world's first self-sterilising baby bottle - no small job. And with so much to do, she needed to find a startup-friendly bookkeeping and accounting practice to handle the day-to-day and provide financial advice.
“It just made sense to hand my bookkeeping over to people I trust, who are very good at communicating with me. It frees up my brain space and time for the tasks I’m more skilled at. That's really important," Shannon said.
“Standard Ledger has also helped us with our cap table, financial projections and valuation. Through working with them I’ve learnt to understand the numbers, which means I’m more empowered when I’m talking to investors and suppliers.”
"Standard Ledger has been instrumental in helping us formulate our structures and financial models."
When Choovie co-founders Shane Thatcher and Sonya Stephen decided to disrupt the traditional movie business, they knew they’d need a strong team around them.
“We started using Standard Ledger for our bookkeeping early on and it’s been amazing that I don’t even have to think about that side of things,” Shane said.
“But more so, they’re a financial sounding board for us and they’ve worked with us on all our capital raising, including doing the financial modelling we needed to get our initial investor to back us in the beginning.”
From there, we’ve enjoyed working with Choovie on one of the first successful equity crowdfunding campaigns in Australia. More recently, we worked with them on the rigorous application program for Skalata Ventures.
“Getting into Skalata involved a whole due diligence process, with everything that goes along with that,” Shane said. “I wouldn’t recommend going through it without the right support!”
“Working with Remco and Mike has transformed my knowledge and enabled us to grow safely.”
Public Sector Network
In just six years, Public Sector Network has gone from a startup to a successful research, events and training company operating in four countries and setting up in a fifth.
They came to us early on looking for accounting basics - tax, BAS and end-of-year reporting - and our support has grown with them to include our part-time CFO service. Co-founder Charlie Hamer says this has enabled them to grow safely.
“We wouldn’t have been able to do it without them,” Charlie said.
“First, it was about sitting down with Remco to understand our business - our strategic goals, finances and team. Now, we talk at least a few times a week, checking in with our financial model. We’ve also leant on Remco and Mike to help us set up overseas.”
Public Sector Network
“With Standard Ledger as our virtual CFO, we achieved an exit beyond what we’d ever hoped.”
Moorabbin Bin Hire
Victorian businesswoman Kerin Haddon was wearing too many hats in her family’s waste management business when she reached out for help.
“We wanted to plan an exit and needed someone to get us to the right level so we could realise the full value of our business,” Kerin said. With our part time CFO service, that value was maximised allowing Kerin, her husband and brother able to achieve a dream exit after living and breathing their business for 25 years.
By introducing technology, regular reporting and making operational changes we worked closely with the owners to professionalise their business and prepare it for sale.
“Standard Ledger guided us through the entire exit process, and handled it all from reaching out to prospective buyers to managing the negotiation and due diligence processes,” Kerin said. “Negotiating a sale like that is intense. We would not have achieved the result we did without Remco’s commercial acumen and cool rational advice.”
Moorabbin Bin Hire
"We’re a startup, and these guys 'get it' and just get stuff done. They are making the complicated simple."
“Having Standard Ledger’s CFO support has been extremely valuable in accessing funding.”
We’re an Australian business, too.
Since 2015, we’ve been helping startups and SME businesses grow by making accounting better and experienced CFOs accessible. We take the day-to-day off your hands with efficient bookkeeping, payroll and tax services. And we take the pain out of growth with part-time CFO support to help you realise your vision.
Wondering if we can help you?
Same. So let’s chat! Choose a time that suits and we’ll give you a call.
Curious about how a virtual CFO can help your business?
Get the financial expertise you need to succeed by working with the right virtual CFO for your business. Our experienced team provides startups and SMEs with the insight and hands-on support to take the pressure off you and the guesswork out of your finances. Here’s how we lean right in from go, to grow.
Rapid growth for research and events business
In five years, Public Sector Network has gone from a small business to a thriving research and events company operating in Australia, New Zealand, Canada and North America.
They came to us early on, initially looking for an accounting firm to handle the basics of tax, BAS and end-of-year-reporting. It quickly grew into more, including financial modelling which co-founder Charlie Hamer says was essential.
“It gave us visibility across our cashflow, which provided the clarity and confidence we needed to take things to the next level,” Charlie said.
That level has included fairly rapid overseas expansion, which we’ve been closely involved in. “The key has been having the right support, and Standard Ledger has been instrumental in that.”
Public Sector Network
Our clients do amazing things
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Not always. You might be surprised by what this QLD food tech startup is up to.
Help yourself to a free resource or three
Tools and guides to help you upskill in finance, fast.
Got accounting, financial or funding questions? We’ve got the answers on our blog.
Handy ebook guides and tools, like a cashflow template, designed to help you help yourself.
Learn about equity, valuations, startup metrics and more at our free events and workshops.