Woman at desk in wheelchair | Standard Ledger Virtual CFO
Group of people looking at laptops | Standard Ledger Virtual CFO Services

As virtual CFO, we’ll lean into your
business from go to grow

Without expert financial guidance, it can be difficult to get your startup or SME where you want it to be. Our virtual CFO service can change that for you.

Whether you want to fund your product build, scale up, expand overseas or prepare your business for investment or sale, we’re here to help get you there. 

TALK TO A CFO

All great things start with a conversation. So choose a time that suits you and let’s talk (no strings attached).

Prefer email? No worries. Here you go.

CFO support, sooner than you thought?

Here’s what our virtual CFO service means for our clients.

 Public Sector Network founder Charlie Hamer

Rapid growth for research and events business

In five years, Public Sector Network has gone from a small business to a thriving research and events company operating in Australia, New Zealand, Canada and North America.

They came to us early on, initially looking for an accounting firm to handle the basics of tax, BAS and end-of-year-reporting. It quickly grew into more, including financial modelling which co-founder Charlie Hamer says was essential.

“It gave us visibility across our cashflow, which provided the clarity and confidence we needed to take things to the next level,” Charlie said.

That level has included fairly rapid overseas expansion, which we’ve been closely involved in. “The key has been having the right support, and Standard Ledger has been instrumental in that.”

Charlie Hamer

CEO

Public Sector Network

Kerin Haddon

A dream exit for waste management business

Businesswoman Kerin Haddon was wearing too many hats in her family’s waste management business when she reached out for help.

“We wanted to plan an exit and needed someone to get us to the right level so we could realise the full value of our business,” Kerin said.

By introducing technology and regular reporting, and making operational changes, we worked closely with the owners to professionalise their business and prepare it for sale.

“Standard Ledger guided us through the entire exit process, and handled it all. Negotiating a sale like that is intense. We would not have achieved the dream result we did without Remco’s commercial acumen and cool rational advice.”

Kerin Haddon

Managing Director

Moorabbin Bin Hire

Two women demonstrating PIIQ technology

Funding a tech startup

Building the world’s first virtual mirror for hair salons is no easy feat.

That’s before you even consider how to fund it, which is why the Piiq Digital team called on our CFO service, working mainly with Mike Budnow.

Mike secured almost $1 million in funding, including the R&D tax incentive, to help the team build their product and gain traction in the market, without giving up equity in their startup too early.

Piiq Digital co-founder Richard Kavanagh said this support was vital.

“It’s very different to an accounting role. Mike really leaned into our business, helping us expand and juggle our cash needs so we could keep growing and scaling,” Richard said.

Richard Kavanagh

Co-founder

Piiq Digital

Meet our virtual CFO team

Our vCFOs have experience in big 4 accounting firms, venture capital firms and right inside startups and SMEs. Here are some of the key people in our CFO on call team.

Remco Marcelis,
Melbourne CFO

Remco has worked with startups and fast-growing SMEs as a CFO for more than 10 years, following four years in venture capital and 10 years in multinational consulting/services firms. He is also our founder and Managing Partner.

Mike Budnow,
Sydney CFO

As a CFO on call, Mike has supported many startups and fast-growing SMEs to access funding and grow. We also lean on his specialised tax experience for many of our clients, especially those restructuring and expanding overseas.

Caicy Vidal,
Team Lead

Caicy is an integral part of our team, supporting our bookkeeping, tax, accounting and vCFO services. She works with our accounting clients, and leads our back-office support team to run like Eliud Kipchoge in his latest pair of Nikes.

We’re an Australian business, too. Since 2015, we’ve been helping startups and SME businesses grow by making accounting better and experienced CFOs accessible. We take the day-to-day off your hands with efficient bookkeeping, payroll and tax services. And we take the pain out of growth with part-time CFO support to help you realise your vision.

Our CFO packages at a glance

No lock ins or surprises, we promise.

Grow

  • Monthly P&L, accounts payable and receivable
  • Monthly review of performance
  • Monthly reporting pack incl. forward cashflows
  • Monthly CFO meeting to review forward cashflows
  • Updating of forecasts
  • Fortnightly CFO check in
  • 2 hrs/month extra support

$1,750 per month  

Grow+

  • Monthly P&L, accounts payable and receivable
  • Monthly review of performance
  • Monthly reporting pack incl. forward cashflows
  • Monthly CFO meeting to review forward cashflows
  • Updating of forecasts
  • Weekly CFO check in
  • 6 hrs/month extra support

$2,900 per month  

Partner

  • Financial reporting and forecasting from Grow+ package
  • Rolling 12-month cashflow forecast, updated every six months
  • Monthly analysis of actuals and performance against budget for Board reports
  • Key metric and KPI reporting (working with your systems)
  • Min. half day/week with you

From $4,100 per month  

Prices exclude GST

QUESTIONS? NO WORRIES.

Choose a time that suits you to chat with one of our team, or scroll for the email option.

Prefer email? No worries. Here you go.

Get the financial expertise you
need to succeed

We’ll help you make plans. And help make them happen.

Kerin Haddon

A dream exit for waste management business

Businesswoman Kerin Haddon was wearing too many hats in her family’s waste management business when she reached out for help.

“We wanted to plan an exit and needed someone to get us to the right level so we could realise the full value of our business,” Kerin said.

By introducing technology and regular reporting, and making operational changes, we worked closely with the owners to professionalise their business and prepare it for sale.

“Standard Ledger guided us through the entire exit process, and handled it all. Negotiating a sale like that is intense. We would not have achieved the dream result we did without Remco’s commercial acumen and cool rational advice.”

Kerin Haddon

Managing Director

Moorabbin Bin Hire

The detail – here’s how it works

This entry level virtual CFO service focuses on the main way to be in control of your finances (and your business) – the numbers.

We use Spotlight reporting to help you see the meaning behind your financials and be able to plan with the all-important forward cashflow. It includes:

  • 3-way 12 month budget (including cashflow)
  • Monthly management report (actual performance against budget + balance sheet + cash + trend visuals)
  • Written analysis of performance
  • (Optional) key metrics

If you don’t have budgets or financial models in place to  kick this off, don’t worry. We’ll discuss the cost of these (including a $500 discount if you’re using this virtual CFO service) before getting started. 

As you continue to grow, you might want to scale up to our CFO Grow+ service. You can also pre-purchase block time with us for anything coming up, like capital raising, when you’ll need more support. 

Price

$1,750 per month

This mid-level virtual CFO service is for when you need us to lean in more. It’s very similar to our entry level CFO service, but with more of our time each month. 

The reporting side of this service uses Spotlight and includes:

  • 3-way 12 month budget (including cashflow)
  • Monthly management report (actual performance against budget + balance sheet + cash + trend visuals)
  • Written analysis of performance and recommendations
  • (Optional) key metrics

If you don’t have budgets or financial models in place to  kick this off, don’t worry. We’ll discuss the cost of these (including a $500 discount if you’re using this virtual CFO service) before getting started. 

As you continue to grow, you might want to scale up to our CFO Partner service. You can also pre-purchase block time with us for anything coming up, like capital raising, when you’ll need more support.

Price

$2,900 per month

At this level, we’re working alongside you and your team in a way that makes sense for where you’re at.

This often means being involved in pricing, people/contract management, processes, system implementation, restructuring, capital raising, expanding and managing a successful exit.

It also includes full Spotlight financial reports each month as well as key metric/KPI reporting. 

We have found there is both a minimum time commitment  (half a day per week) and a minimum engagement commitment (three months) so we can understand your business enough to really add value. 

We’ll work with you to figure out the virtual CFO partner service and pricing that best suits you. And no matter what, there’s no lock in other than one month’s notice.  

Price

From $4,100 per month for a ½ day per week and a 12 month commitment

Additional service (for when you don't need an ongoing virtual CFO)

With our experience as private equity investors and CFOs in equity backed companies, we’ll reality check your assumptions and build you financial models that withstand scrutiny.

We’ll work with you to finalise budgets, which then fits well with our ongoing virtual CFO services including monthly Spotlight reporting to forecast future cash positions.

We’ll meet with you to better understand the nature of your business and its drivers. With an understanding of your business’s strategic plan, we can assess the complexity of your financial modelling needs before we finalise a fixed quote for our services.

We offer a $500 discount on financial models when engaged as part of our ongoing monthly CFO Grow and virtual CFO Grow+ services.

From $2,500

Additional service

We understand that sometimes you’ll just need some help or advice on the fly to help out generally or as part of a specific activity, such as investor relations.

For expected ongoing support in the short term (like during capital raising) or for a longer period, we offer  ½, 1 or 2 day per week virtual CFO packages (starting at $3,500/month for a 12 month commitment). Or you can pre purchase block time at a discounted rate for any anticipated adhoc advice in the future.  

Our consulting rates reflect the scope and timeframe of work you need done, as well as our seniority and experience in carrying it out. We’ll always be open about any charges, and wherever possible we’ll work with you to provide a fixed fee proposal before we dive in.

Rates for adhoc CFO consulting range from $300/hour to $400/hour depending on expertise and priorities.

Additional service (for when you don't need an ongoing virtual CFO)

While we all love stories about startups successfully raising capital it’s not an easy thing to do. You need experience, commercial acumen and a trusted financial adviser to pull it all together, as we do for our clients. 

Our experience in venture capital and startups (and accounting!) means we know what investors are looking for and how to prepare for the stressful but exhilarating job of capital raising. It’s hard work but that’s what we’re all here for, right?

We will work with you before, during and after raising capital to:

  • Put regular reporting systems in place (via our virtual CFO services)
  • Prepare financials for pitch decks (from our financial modelling services)
  • Prepare and/or review information memorandums
  • Undertake valuations, typically for early stage angel investors (with our valuation service)
  • Prepare cap tables for expected investment
  • Pre-prepare for the inevitable due diligence and support you through it

We also work with businesses looking to make acquisitions and venture capital firms undertaking due diligence for potential investments.

Get better bookkeeping

It’s easy. Answer these questions and we’ll send you a proposal to check out.

Better bookkeeping with no lock-ins.

Feel like you need help, but not sure what with?

As your business grows, you’ll need more support. But it’s hard to know where to start sometimes. You might need to make operational changes, review your pricing, get funding, figure out how to grow sustainably or exit successfully. We’re here to help with all of this. And with our scalable service, chances are you can afford a CFO sooner than you thought. Start, by talking to us.

TALK TO A CFO

All great things start with a conversation. So choose a time that suits you and let’s talk (no strings attached).

Prefer email? No worries. Here you go.

We’re here to help you take off.