Startups to Stayups

On this ride together

We help founders and business owners succeed by mastering your finances. We’re behind startups and scale ups, powering you to shape stronger futures.
Remco and two women smiling in a meeting
Accounting as a Service (AaaS)

A laser focus on startups

Maybe it’s not the politest acronym but we’re still happy to claim AaaS (Accounting as a Service) as our innovation away from traditional accounting.

We set out to serve startups with a tech-enabled accounting service to take the daily grind off your hands (bookkeeping, payroll and tax) so you can focus on the bigger picture.

Then we built all the financial services needed to wrap around growing startups so you’ll never need to wonder about your funding options, valuation or how you’re really doing.

With our deep experience in startups, you’ll have all the financial, operational and CFO support you need – for whatever you need. Like raising capital, expanding and realising your dream.

An illustration of a woman presenting financial data to a man on a laptop
Our own founder story

We get it because we’re doing it too

Like many startups, ours was born from a moment of clarity. For our co-founder, Remco, it came from living through the dot-com bubble and learning the value of financial knowledge for founders.

When the time came to start his own business, he vowed to create a service that helped more entrepreneurs succeed through better financial understanding and management. 

He found the right people and tech to do it and we now support hundreds of startups from their original base of Australia as they’ve grown to Canada, the US, the UK and New Zealand.

We know what it takes to build a business – the good and the harder times – and we’re here to help you through.

Our own founder story

We get it because we’re doing it too

Like many startups, ours was born from a moment of clarity. For our co-founder, Remco, it came from living through the dot-com bubble and learning the value of financial knowledge for founders.

When the time came to start his own business, he vowed to create a service that helped more entrepreneurs succeed through better financial understanding and management. 

He found the right people and tech to do it and we now support hundreds of startups from their original base of Australia as they’ve grown to Canada, the US, the UK and New Zealand.

We know what it takes to build a business – the good and the harder times – and we’re here to help you through.

We love working in the startup world, around the world
25
Investor-backed clients in VC portfolios

What’s important to us

Transparency

When we started out, no one listed their prices online. In fact, someone told us not to. We did anyway.

Integrity

We do what we say, we take accountability (pun intended) and we always try to do the right thing.

Perspective

Business isn’t just about numbers. It’s about people’s lives and livelihoods. That’s why we get up in the morning.

Grit

We know what it takes to start and run a business. It’s exhilarating. Lonely. Hard. We’re here for all of it.

Grinning

Startups are hard work but they’re fun, endlessly interesting and fulfilling. We wouldn’t be anywhere else.

What’s important to us

Transparency

When we started out, no one listed their prices online. In fact, someone told us not to. We did anyway.

Integrity

We do what we say, we take accountability (pun intended) and we always try to do the right thing.

Perspective

Business isn’t just about numbers. It’s about people’s lives and livelihoods. That’s why we get up in the morning.

Grit

We know what it takes to start and run a business. It’s exhilarating. Lonely. Hard. We’re here for all of it.

Grinning

Startups are hard work but they’re fun, endlessly interesting and fulfilling. We wouldn’t be anywhere else.

Grit

We know what it takes to start and run a business. It’s exhilarating. Lonely. Hard. We’re here for all of it.

Grinning

Startups are hard work but they’re fun, endlessly interesting and fulfilling. We wouldn’t be anywhere else.

Meet our team

Here’s a few of our crew

Elliott Gaspar

UK Director
Elliott has helped startups raise more than £500 million and led finance teams from pre-revenue to £40 million EBITDA. He also has the energy of 5 traditional accountants, the nous of a COO and a passion for solving business problems.

Remco Marcelis

Co-founder + CEO
Remco is not your typical accountant. That’s why he founded Standard Ledger. He’s growth-focused and skilled in operations so he helps clients improve theirs. He’s an experienced startup CFO and he’s also our CEO, so he knows a thing or two about running a business.

Michael Budnow

Co-founder + Managing Partner
Mike is a uniquely skilled accountant and CFO who left the corporate world to honour his entrepreneurial spirit and join SL. His tax and investment experience is invaluable for clients, especially when raising capital or expanding. He’s happiest working one-on-one with clients or being at one with his guitar.

Caicy

Team Lead
Caicy has almost 10 years of audit, finance and accounting experience. She’s a Xero certified adviser and is knowledgeable in many platforms, which is handy for clients who need to integrate systems. Last but not least, she leads our back-office support team to run smoother than a warm knife through butter.

Anne

Financial Modeller
An experienced financial modeller, Anne works with clients to build financial plans that provide clear operational visibility and key insights to make informed decisions. If there’s something you need to know about your finances, Anne is your person. You’d also be hard-pressed to find a harder working person.

Kirsten

Financial Analyst
Kirsten is a financial all-rounder with experience in audit and capital markets and a passion for using numbers to drive growth and shake up the status quo. That’s why she’s an important part of our team and why she’ll be an asset to yours.

Thomas

Client CFO
Thomas is an experienced financial controller with an entrepreneurial heart. He’s goal-oriented and works with clients to tackle business challenges. He’s a people person who builds relationships and believes in the power of the startup community to connect and kick goals together.

Bridget

Creative
Bridget is a highly skilled communicator with a creative mind and 20 years’ experience across the media and communications landscape. She loves working with startups – that’s why she’s at home as our Head of Brand & Communications.

Remco Marcelis

Co-founder + CEO
Remco is not your typical accountant. He’s an experienced startup CFO and he’s also our CEO, so he knows a thing or two about running a business.

Michael Budnow

Co-founder + Managing Partner
Mike is an accountant and CFO who left the corporate world to honour his entrepreneurial spirit. His tax and investment experience is invaluable for clients.

Caicy

Team Lead
Caicy has almost 10 years of audit, finance and accounting experience. She’s a Xero certified adviser and is knowledgeable in many platforms, which is handy for clients.

Anne

Financial Modeller
Anne works with clients to build financial plans that provide visibility and key insights. If there’s something you need to know about your finances, Anne is your person.

Kirsten

Financial Analyst
Kirsten is a financial all-rounder with experience in audit and capital markets and a passion for using numbers to drive growth and shake up the status quo.

Thomas

Client CFO
Thomas is an experienced financial controller. He’s a goal-oriented people person who believes in the power of the startup community to kick goals together.

Bridget

Creative
Bridget is a creative with 20 years’ experience across the media and communications landscape. She loves working with startups, too.

Our partners

The tech partners, startup-friendly services and communities we work with to serve you better.

More than just accountants

But you know that by now. We built our service especially for startups and scaleups, bringing you not just the full suite of accounting and CFO services, but our deep experience in startup finance operations and funding.
We’ve helped hundreds of startups keep the cash coming in, channel it where it’s most effective and make crucial changes to keep ahead of the curve.