Expert financial modelling for startups & scale-ups
Financial modelling for the road ahead
- Experienced startup advisers
- Investor-ready models
- Operational finances
- Drive business growth
- Gain insight and confidence
Regular accountants look backwards (that's only half the story).
At Standard Ledger, we’re not your typical accountants. Our team has deep experience in venture capital and as CFOs for startups, meaning we don’t just look at where you’ve been – we focus on where you’re going. Our startup-ready financial models are built for decision-making, from managing cash flow to impressing investors.
“Standard Ledger developed a financial model that has been invaluable to our growth. It has given us visibility across our cashflow and provided the clarity and confidence we needed to take things to the next level.”
“The team has been a financial sounding board for us. They’ve worked with us on all our capital raising, including doing the financial modelling we needed to get our initial investor to back us in the beginning.”
“Standard Ledger has been a massive help, including during capital raising when you need a really good financial model and a CFO who can come to Board meetings and talk numbers.”
Choose the financial modelling service that suits you
(and change if you need to)
Build
Perfect for raising capital or applying for grants. Our tailored, 3-way financial model includes revenue, staffing, operational expenses, and cash forecasts – all secured by Modano. With 2-3 iterations, we’ll make sure it fits your business needs.
- 3-way financial model with revenue, staffing, opex and cash forecasts
- Secured by Modano
- Startup metrics (such as CAC, LTV, MRR) can be built in
- 2-3 iterations to make it work for you
Maintain
If you prefer to be hands-on but need support to keep things running smoothly, our maintenance service ensures your model is always up-to-date with actual figures. Includes monthly high-level actual vs. budget analysis.
- End-of-month service
- Updates your model with actual figures
- Provides a baseline of model integrity
- High level actual vs budget analysis
CFO Advice
Want more than just a model? Get the strategic support of a seasoned startup CFO. From financial compliance to board-level reporting, we help you integrate financial thinking into everyday decision-making. See our CFO service.
- Your own startup-savvy CFO
- Hands-on advice
- Ensure financial compliance
- Regular reviews - performance and projections
- Reporting packs
- Board level support
* Includes a £250 Modano registration fee. Ongoing active models incur an additional £50/month Modano licence fee.
** If we need to update your model structurally, we’ll need to charge you for that (but we’ll always discuss this with you first).
Financial models for due diligence
Due diligence can be a lengthy and complex process, but with the right financial model, it doesn’t have to be overwhelming. Whether you’re a founder raising capital or an investor assessing potential, our financial models provide the clarity and detail needed for informed decision-making.
At Standard Ledger, we specialise in creating, reviewing, and analysing financial models specifically for due diligence. Our models cover everything from capital raising and lending to trade sales, ensuring that every aspect of your business’s financial health is crystal clear.
We'll make your financial model work for you.
At Standard Ledger, we don’t just crunch numbers – we turn them into smart, actionable insights. Here’s how:
Discover
We start by understanding your startup and what you want to achieve. Whether it’s raising capital, hiring or scaling, we’ll explore how a custom financial model can help you get there.
Build
Next, we’ll build the first version of your financial model and run it through its paces. Need tweaks? No problem. We’ll refine it until it’s rock-solid, perfectly tailored to your startup’s goals, and ready to roll.
Visualise
We make sure your financial model is easy to navigate, with clear data and intuitive visuals. This way, you can quickly grasp the insights you need to make better, more confident business decisions.
Grow
Once your model’s up and running, we’ll show you how to use it to fuel your growth. And as your startup evolves, we’ll keep the model evolving with it, so you’re always ready for what’s next.
Frequently asked questions
A financial model is a detailed representation of a company’s financial future, typically forecasting revenue, expenses, and cash flow. For startups, it’s essential for decision-making, fundraising, and scaling. Investors rely on financial models to assess your business’s potential, making it a crucial tool for growth.
A 3-way financial model connects three key financial statements: the income statement, balance sheet, and cash flow statement. It helps startups forecast revenue, manage cash flow, and predict the impact of business decisions on overall financial health.
A strong financial model gives investors a clear view of your startup’s growth potential. It includes metrics like customer acquisition cost (CAC), lifetime value (LTV), and monthly recurring revenue (MRR), which are critical for demonstrating scalability and profitability.
A financial model is a detailed representation of a company’s financial future, typically forecasting revenue, expenses, and cash flow. For startups, it’s essential for decision-making, fundraising, and scaling. Investors rely on financial models to assess your business’s potential, making it a crucial tool for growth.
A 3-way financial model connects three key financial statements: the income statement, balance sheet, and cash flow statement. It helps startups forecast revenue, manage cash flow, and predict the impact of business decisions on overall financial health.
A strong financial model gives investors a clear view of your startup’s growth potential. It includes metrics like customer acquisition cost (CAC), lifetime value (LTV), and monthly recurring revenue (MRR), which are critical for demonstrating scalability and profitability.
Financial models should be updated regularly, ideally monthly, as new data becomes available. This ensures the model remains accurate and reflects your current financial situation, enabling better decision-making and investor reporting.
Yes, we offer a monthly maintenance service that updates your financial model with actuals, ensuring it remains accurate. We also provide analysis to compare actual vs. budgeted figures, helping you stay on track with your financial goals.
A well-built financial model provides insights into key business decisions, such as when to hire new employees, whether to expand, or how much capital to raise. It gives founders a data-driven approach to growth, helping minimise risks and maximize opportunities.
Financial models should be updated regularly, ideally monthly, as new data becomes available. This ensures the model remains accurate and reflects your current financial situation, enabling better decision-making and investor reporting.
Yes, we offer a monthly maintenance service that updates your financial model with actuals, ensuring it remains accurate. We also provide analysis to compare actual vs. budgeted figures, helping you stay on track with your financial goals.
A well-built financial model provides insights into key business decisions, such as when to hire new employees, whether to expand, or how much capital to raise. It gives founders a data-driven approach to growth, helping minimise risks and maximize opportunities.
