Articles
Straightforward financial tips and founder stories of heart and hard work.
- Scaling Up
Downrounds don’t happen out of nowhere. There are warning signs investors look for — and they often show up in your numbers before they show up in the term sheet. Here’s how to stay ahead.
- Scaling Up
Growth looks good on the surface — but not all revenue is created equal. This blog dives into what makes growth sustainable, and what signals tell investors you’re scaling smart.
- Scaling Up
Gross profit and net profit sound similar — but they tell completely different stories. Here’s why the distinction matters, especially when you’re scaling or fundraising.
- Scaling Up
Deferred revenue can make your numbers look better (or worse) than they really are. Here’s how it works, why it matters for SaaS startups, and what investors are really looking for.
- Scaling Up
You’re growing — but are you leaving money on the table? Underpricing is one of the most common (and costly) mistakes SaaS founders make. Here’s how to tell if it’s time to raise prices.
- Early Stage, Scaling Up
Cash’s tight. Payroll’s due. Stress is high. If you’ve ever hit that moment as a founder, you’re not alone. Here’s a level-headed plan for navigating it.
- Scaling Up
Unit economics become mission-critical as you scale. If your LTV, CAC, or payback period is off, your business model might not hold up under growth. Here’s how to check.
- Scaling Up
Why margins matter more than you think. More revenue doesn’t always mean more profit, especially if hidden costs are quietly creeping in. Here’s how to spot (and fix) what’s eating your margin.
- Early Stage, Scaling Up
Equity can be a powerful tool to attract and keep top talent — if you structure it right. In this guide, we share practical tips on making equity schemes work for your team, with insights from Vestd, the UK’s leading sharetech platform.
- Scaling Up
Investors will challenge your valuation – will you be ready? Learn how to justify your number with confidence and negotiate the best possible deal.
- Scaling Up
The best SaaS founders don’t just track data – they track the right data. Focus on the key metrics that fuel growth, attract investors and keep your business scalable.
- Scaling Up
Your board doesn’t need more numbers – they need clarity. Discover how to present financials that tell the right story and drive real decision-making.
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