The Ultimate Guide to Startup Metrics for Founders
Unlock the Startup Metrics That Matter
You launched your startup with a big vision – not to spend sleepless nights wondering if you’re about to run out of cash. But let’s be real… startup finances can feel like a black hole. Are you burning through money too fast? Is your customer acquisition strategy actually sustainable? Would you survive an investor grilling about your numbers?
If any of that hits home, you’re not alone – and that’s exactly why we created this free guide.
The Startup Metrics Guide for Founders will help you:
- Understand your numbers without the accounting jargon
- Make data-driven decisions that actually grow your business
- Show investors you're not just another “gut-feel” founder
💡 What You’ll Learn (And Actually Use)
Traditional accounting tells you where you’ve been – startup metrics show you where you’re going. We’ve worked with hundreds of startups, including SaaS founders, building metrics dashboards to help them spot issues early, act fast, and scale smarter. Now, we’ve packed everything we’ve learned into this practical (and totally FREE!) guide – so you can track the right numbers, make smarter decisions, and impress investors. You’ll master cash burn, runway, CAC, LTV, churn, and recurring revenue, while understanding how startup metrics go beyond traditional accounting – all without drowning in spreadsheets.
Cash Burn & Runway
Find out how much time you have before funds run dry - and how to extend your runway smartly.
Recurring Revenue
Learn why predictable income streams matter and how to grow steady monthly revenue.
Customer Acquisition Cost (CAC)
Discover if you’re spending too much on new customers and how to reduce costs efficiently.
Lifetime Value & Retention
Keep customers longer by improving retention, boosting long-term revenue and loyalty.
Churn & Growth Metrics
Track and optimise customer churn, sales funnels, and key indicators of sustainable growth.
Investor-Ready Financials
Prepare reports and insights that give investors confidence and help secure funding faster.
If you’re a SaaS startup, we’ve also included a bonus section on P&L, benchmarks, and efficiency metrics to help you scale faster!
This guide is for you if...
- You're a startup founder who wants clear, jargon-free numbers.
- You’re raising funding and need to show you’re in control.
- You’re running a SaaS business and want to optimise CAC, LTV & churn.
- You’re making financial decisions but unsure if you’re tracking the right metrics.
Do you know others who could use the guide? Share it with your networks.
Read this bit! As with all our resources, please don’t take this as personal advice for your business or situation.
You need to speak to us for that.
Join Our Free Startup Events
Looking to sharpen your financial skills or learn how to secure funding for your startup? Our in-person and online events are designed to empower founders like you with practical knowledge on topics like equity, valuations, tax incentives, and scaling strategies. Whether you’re preparing for an investor pitch or navigating complex financial models, we’ve got you covered.
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