A laser focus on startups
Maybe it’s not the politest acronym but we’re still happy to claim AaaS (Accounting as a Service) as our innovation away from traditional accounting.
We set out to serve startups with a tech-enabled accounting service to take the daily grind off your hands (bookkeeping, payroll and tax) so you can focus on the bigger picture.
Then we built all the financial services needed to wrap around growing startups so you’ll never need to wonder about your funding options, valuation or how you’re really doing.
With our deep experience in startups, you’ll have all the financial, operational and CFO support you need – for whatever you need. Like raising capital, expanding and realising your dream.
We get it because we’re doing it too
Like many startups, ours was born from a moment of clarity. For our co-founder, Remco, it came from living through the dot-com bubble and learning the value of financial knowledge for founders.
When the time came to start his own business, he vowed to create a service that helped more entrepreneurs succeed through better financial understanding and management.
He found the right people and tech to do it and we now support hundreds of startups from their original base of Australia as they’ve grown to Canada, the US, the UK and New Zealand.
We know what it takes to build a business – the good and the harder times – and we’re here to help you through.
We get it because we’re doing it too
Like many startups, ours was born from a moment of clarity. For our co-founder, Remco, it came from living through the dot-com bubble and learning the value of financial knowledge for founders.
When the time came to start his own business, he vowed to create a service that helped more entrepreneurs succeed through better financial understanding and management.
He found the right people and tech to do it and we now support hundreds of startups from their original base of Australia as they’ve grown to Canada, the US, the UK and New Zealand.
We know what it takes to build a business – the good and the harder times – and we’re here to help you through.
What’s important to us
Transparency
When we started out, no one listed their prices online. In fact, someone told us not to. We did anyway.
Integrity
We do what we say, we take accountability (pun intended) and we always try to do the right thing.
Perspective
Business isn’t just about numbers. It’s about people’s lives and livelihoods. That’s why we get up in the morning.
Grit
We know what it takes to start and run a business. It’s exhilarating. Lonely. Hard. We’re here for all of it.
Grinning
Startups are hard work but they’re fun, endlessly interesting and fulfilling. We wouldn’t be anywhere else.
What’s important to us
Transparency
When we started out, no one listed their prices online. In fact, someone told us not to. We did anyway.
Integrity
We do what we say, we take accountability (pun intended) and we always try to do the right thing.
Perspective
Business isn’t just about numbers. It’s about people’s lives and livelihoods. That’s why we get up in the morning.
Grit
We know what it takes to start and run a business. It’s exhilarating. Lonely. Hard. We’re here for all of it.
Grinning
Startups are hard work but they’re fun, endlessly interesting and fulfilling. We wouldn’t be anywhere else.
Grit
We know what it takes to start and run a business. It’s exhilarating. Lonely. Hard. We’re here for all of it.
Grinning
Startups are hard work but they’re fun, endlessly interesting and fulfilling. We wouldn’t be anywhere else.
