Startup Finance Events & Webinars (That Won’t Put You to Sleep)
Helping founders crack the numbers – without the fluff.
Let’s be honest – finance probably wasn’t the reason you started your business. But getting your numbers right? That’s what separates the startups that thrive from the ones that just survive.
That’s why we run straight-talking, hands-on finance events. No dry lectures, no jargon overload – just practical sessions with real takeaways you can actually use. Last year alone, we hosted 30+ free events, helping over 1,200 founders across Australia take control of their finances with confidence.
What We Cover
Valuations & equity – What your startup’s worth (and how to keep more of it).
Funding your startup – From bootstrapping to VC: finding the right money, the right way.
Startup metrics – The numbers investors actually care about (hint: it’s more than revenue growth).
Financial modelling – Forecasting your startup’s future – without drowning in spreadsheets.
Cash flow management – Keeping your startup afloat when revenue is unpredictable.
Getting investor-ready – The financials you need to raise capital with confidence.
Pitch deck financials – How to tell a compelling financial story (without overwhelming investors).
Government grants, R&D tax & EMDG – Unlocking non-dilutive funding options most founders overlook.
Expanding into the UK – What you need to know before taking your startup global.
Acquisitions & exits – Preparing for a sale (or just knowing your options).
Employee share schemes (ESOPs) – Using equity to attract and retain top talent.
Meet the People Behind the Numbers
Remco Marcelis
Michael Budnow
Thomas
John
Missed an Event? You’re In Luck.
Startup life is busy – we get it. That’s why we’ve recorded some of our latest sessions for you to catch up on. Didn’t find what you need?
Let us know – we might run another session or even set up a one-on-one.
May 2025
Startup Metrics for Capital Raising
What startup metrics really matter when raising capital? If you’re gearing up to pitch investors, metrics can make—or break—your raise. But the truth is, the numbers that matter change depending on where you are in your startup journey. Watch our straight-talking, founder-focused session where we’ll break down the key metrics that matter at each stage of capital raising—from early traction to growth-stage scale. This isn’t about vanity numbers or overcomplicated dashboards. It’s about what investors actually care about—and how you can use your numbers to build trust and raise smarter.
April 2025
HOW MUCH IS YOUR STARTUP WORTH? EQUITY AND VALUATIONS EXPLAINED! We recently hosted a webinar, How Much Is Your Startup Worth? Equity and Valuations Explained, where we shared founder-friendly insights into valuation methods, investor expectations, and common pitfalls.
April 2025
MASTER YOUR CAP TABLE: EQUITY MODELLING FOR STARTUPS: Part of our Startup Growth Series, this session will help founders and finance leads navigate cap tables, dilution, and investment planning with confidence. Join Remco Marcelis and Thomas Worden from Standard Ledger, alongside Cal Davidson from Cake Equity, as they break down equity structuring, SAFEs, convertible notes, ESOPs, and real-world modelling scenarios. No finance degree needed—just a keen interest in mastering your startup’s equity strategy!
March 2025
MAXIMISE YOUR R&D TAX INCENTIVES: … and remember the 30 April Deadline. Wondering how to register your FY24 R&D activities before the April 30 deadline? Get the insights from Standard Ledger’s R&D expert, John.
May 2023
STANDARD LEDGER VENTURES: Find out why we started an investment syndicate, what sort of deals we’re doing and how to get involved yourself. Sound good? Watch/listen to this virtual fireside chat between our founders, Remco and Mike, and Aussie Angels CEO, Cheryl Mack.
