Valuation Services for Startups & Scale-Ups
If you’re an Australian founder gearing up for fundraising or setting up an employee share scheme (ESS), you’ll need a startup valuation that investors – and the ATO – can trust.
Valuations that help you raise, reward & grow.
As a founder, there comes a point where you need to put a number on your business – whether it’s to raise capital, set up an employee share scheme (ESS), or simply understand where you stand. That’s where Standard Ledger comes in. We specialise in startup and scaleup valuations that are clear, compliant and designed for founders, not corporates.
A valuation with Standard Ledger helps you:
- Raise capital with confidence – show investors a figure they can trust
- Reward and retain your team – back your ESS with an ATO-compliant valuation
- Plan for growth – make informed decisions based on what your business is really worth
- Protect your equity – avoid undervaluing the business you’ve worked so hard to build
- Be investor-ready
- Negotiate confidently
- Startup valuations
- Employee share schemes
- CPA certified
Valuation options and pricing for startups
NTA/Book Valuation
Usually for an employee share scheme (ESS) if you meet the ATO’s Net Tangible Asset (NTA) criteria.
Also called a Book Valuation, this is the most affordable way to get a compliant valuation for your ESS. It’s an independent review of your accounts and underlying asset values, with a CPA-certified report you can rely on.
You may qualify if:
- You haven’t raised more than $10m in the past 12 months
- Your business is under 7 years old, or revenue is under $10m
- You prepare financial reports
Startup Valuation
Usually for capital raising or when an employee share scheme needs more than a Book Valuation.
Startup valuations are not an exact science. That’s why we work with global provider Equidam, using five methods to give you a clear, defendable valuation range investors will respect.
This service includes:
- A detailed report with financial projections and supporting explanations
- Five valuation methods for robustness
- Up to two iterations within one month if adjustments are needed
All prices exclude GST. We’ll ask for payment before supplying final materials.
*Price can vary depending how much we need to prepare your financials for the valuation. We’ll talk this through with you first – no surprises.
Startup founders ♥ Standard Ledger
Don’t just take our word for it. Here’s what our clients have to say about working with us.
“Closing our £2.5m round with Octopus Ventures was a huge milestone for HealsGood AI. Standard Ledger were instrumental throughout the process – helping us stay investor-ready, manage due diligence and present a clear financial story. They brought real structure and focus, which made a complex raise feel controlled and achievable. Having that level of financial leadership on our side gave us the confidence to move fast and negotiate from a position of strength.”
Jack Henderson
“Standard Ledger was incredibly helpful in reviewing and modelling our finances. Thanks to their support, we reshaped our strategy and identified areas for growth. We are now ready for expansion into new sports and markets.”
Iggy Jovanovic
“John and the team have really understood our R&D story from day one, and have always had a plan for it. We’re in the third year of working together now, and it’s been really great.”
Nadun Hennayaka
“We didn’t hesitate to outsource our Company set up to Standard Ledger. Knowing that they’ll let us know what’s needed, where to sign and what to do is a huge weight off our shoulders. Our bank even commented on how well set up our documentation was!”
Gemma Clancy
“Having Standard Ledger manage bookkeeping has freed up a lot of time. It means I spend less time worrying about money and more time thinking about the bigger picture.”
Jock Lawrence
“For me, having CFO support has been vital for everything from insurance documents to financial modelling, and strategic advice and guidance. Working with Remco and Mike has transformed my knowledge personally, and also enabled us to grow safely. We wouldn’t have been able to do it without them.”
Charlie Hamer
Find out what your startup's really worth.
Clear, defendable valuations built for Australian startups and scaleups.
Keeping your cap table aligned with your valuation
A solid valuation is just the start – you’ll also need to keep your cap table in order as you grow. Spreadsheets can only take you so far, especially once you introduce investors or set up an employee share scheme (ESS).
That’s why we ♥ our global partners at Cake Equity. Their platform makes cap table management simple and scalable, so your valuation and equity story always line up.
It’s free for 1–10 shareholders and the paid platform can take care of all your compliance obligations too, including:
- Implementing an employee share scheme (ESS) or share option plan (ESOP)
- Handling your FCA obligations, including annual review
Head to Cake Equity for more info or get started here.
Frequently asked questions
Why do I need a valuation for my Australian startup?
You’ll need a professional valuation when preparing to raise capital from investors or when setting up an employee share scheme (ESS). We help you put a defendable number on your business that investors can trust and the ATO will accept. This gives you confidence when negotiating with investors and ensures you’re protecting the equity you’ve worked so hard to build.
What's the difference between an NTA valuation and a startup valuation?
An NTA (Net Tangible Asset) or Book Valuation is the most affordable option and works if you meet specific ATO criteria – typically if you’ve raised less than $10m in the past 12 months, your business is under 7 years old or your revenue is under $10m. A startup valuation is more comprehensive and uses five different valuation methods to give you a defendable range, which is what you’ll need for capital raising or if your ESS requires more than a Book Valuation.
How much does a startup valuation cost in Australia?
Our NTA/Book Valuation for employee share schemes starts at $950 (excluding GST). Our comprehensive startup valuations start from $2,200 (excluding GST), though the exact price can vary depending on how much financial preparation work is needed. We’ll always discuss this with you upfront – no surprises.
What's included in your startup valuation service?
We partner with global provider Equidam to deliver a detailed valuation report using five different methods for robustness. Your report includes financial projections, supporting explanations and up to two iterations within one month if adjustments are needed. This gives you a clear valuation range that investors will respect and you can defend with confidence.
How do I know if I qualify for the cheaper NTA valuation for my ESS?
You may qualify for an NTA/Book Valuation if you meet the ATO’s criteria – you haven’t raised more than $10m in the past 12 months, your business is under 7 years old or revenue is under $10m, and you prepare financial reports. This is an independent CPA-certified review of your accounts and underlying asset values that satisfies ATO requirements for employee share schemes.