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SaaS Metrics Guide for Startup Founders

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Measure what matters - get the SaaS metrics guide.

You’re a startup, so traditional accounting measures don’t cut it. You need those too… but to see issues and opportunities early, you need startup metrics. And here’s your free guide with how-to instructions so you can start measuring what matters (STAT).

What’s inside?

Your in-depth guide to startup metrics (including a special focus on SaaS metrics), with explanations of the key metrics and how to calculate them.

With this guide, you'll learn:
  • The difference between traditional accounting measures and startup metrics
  • The full picture of metrics and where to start
  • The main metrics to focus on
  • How to calculate cash burn, runway, churn, recurring revenue, customer acquisition cost (CAC) and lifetime value (LTV) for your startup
  • More SaaS metrics including P&L and benchmarks
We work with hundreds of Australian startups, including many SaaS founders who need a deeper understanding of their financials. We build metrics dashboards, helping them identify issues and opportunities early so they can take action.

And now you can as well, because we've condensed all our knowledge into this how-to guide (which will make you popular with investors, too).

Thanks to our metrics mates

ScaleXP's logo
The SaaS CFO logo
RevOps Squared's logo.

Do you know others who could use the guide? Share it with your networks.

Read this bit! As with all our resources, please don’t take this as personal advice for your business or situation.
You’d need to speak to us for that.

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